Recent News:
North Shore Communications
Completes 25th High Definition
"How-To" for BobVila.com
January 24, 2009
Quality production values assure a high image for Bob Vila "How-To" videos steaming on www.bobvila.com. At the close of the year, NSCG had completed 25 new "How-To" videos for BobVila.com, all shot in High-Definition formats.
"Bob Vila is the brand in home improvement. Mr. Vila has always stressed the importance of doing the job right," noted director Barry O'Brien. "Our move to High-Definition as a shooting format is needed because of the compression necessary for seamless streaming. We need to provide the highest quality video image and audio quality we can so that the image stands up all the way to the viewer."
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We're Not Alone
On March 24, 2009, Jeff Whatcott published and article in Media Post’s Video Insider.
Jeff is senior vice president of marketing at Brightcove. Here’s a summary of Jeff's thoughts. Click Here for the full article.
Two years ago, when online video burst onto the scene, the growth engine behind it was centered on consumer-driven uploading and sharing of video clips..
Today, the growth engine behind online video has expanded well beyond the media industry and into nearly every corner of the professional Web, as corporations, governments, non-profits and educational institutions look to use video as a cornerstone of how they communicate, market and inform on the Web.
Savvy marketers are now using video across their business to help build their online community, evangelize their products and engage directly with customers. One example is Kohler. Kohler has launched a comprehensive online video initiative to educate consumers on its range of products. Kohler’s initiative has proven to be extremely effective, as consumers making high-consideration purchases value the opportunity to see the product in action online.
The results were accomplished more effectively through the use of video versus static images and text.
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con't from column two
Online video has certainly become a powerful tool for marketers to expand their brand presence and reach customers and prospects in a new way. These companies recognize that when it is done effectively, video can be a major force in opening direct-to-consumer communications.
We couldn't have said it better ourselves.
Barry O'Brien
Brand Ambassadors
Tyler Willis, in an article published on March 10, 2009, wrote: "In this struggling economy, many brands are looking for new ways to build better relationships with customers and prospects while lowering their costs. Because they are measurable, engaging, and cost-effective (relative to traditional marketing), viral video campaigns provide brands with the right avenue for communicating and engaging with customers and opportunities."
We couldn't agree more with Tyler. It's very likely that your organization is full of potential ambassadors who can champion your brand to their friend networks via email and, given their meteoric growth over the past several years, social networks.
Whether we are promoting best practices through "How-To" videos, or virally spreading the cause of a North Shore non-profit organization, our job not just to create your message, but work to help you to distribute it to the largest audience possible.
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