Green Marketing is Pushing The Internet   January 4, 2010 This is credited entirely to the Center for Media Research, which I subscribe to, and you should, too. "Environmental Leader and MediaBuyerPlanner partnered to study Green Marketing through the audiences of five industry publications to help determine if it's a staple or a fad. The report found that 33% of respondents said green marketing was more effective than their normal marketing efforts, with just 7% saying it was less effective." 71% of firms indicated that they were in the "somewhat green" to "very green" categories, but they tended to believe their customer base thinks them less green than they really arr. This belief is persistent among the respondents, and may indicate why green marketing is on the rise. Here are some of the key findings explained in the study: 82% of respondents indicated they expect to spend more on green marketing in the future. Among manufacturers, that number is significantly higher. At least half, if not more, of respondents plan to engage in online marketing efforts in the future. 28% of marketers themselves think green marketing is more effective than other marketing messages, compared to 6% of marketers who think it is less effective. Management is even more optimistic, with 46% of them indicating a belief that green marketing is more efficacious. And the Executive Summary observes that nearly half of respondents said the decision-makers at their companies hold green marketing in high regard, compared to just 15% who hold it in low regard. Companies with decision-makers who have a low regard for green marketing tend to be those with the larger marketing budgets between $10 million and $50 million per year, where more than a quarter indicated that their decision-makers held green marketing in low regard. Smaller companies, concludes the report, may believe green marketing to be more effective than larger companies do. Additional information from the Executive Summary is available. Contact me, and I will send you the origial e-mail from Center for Media Research.   Barry O'Brien - January 23, 2009

North Shore Communications Captures Kona November 12, 2009: Our HD Edit Suite now includes a Kona LHe interface. KONA cards are the finest uncompressed QuickTime I/O cards available for Mac-based editing suites. Our new KONA LHe interface now gives us Machine control for taking in High Definition video from a wide variety of High-Definition Broadcast Tape Decks. One of the unique features of the Kona Board is that we can shoot and edit in High definition and down-convert in real-time from HD to SD during output, maintaining the highest level of quality throughout the process. NSCG offers complete High Definition production services. Our location videography is shot on our Sony PMW-EX1, a high definition camcorder capable of a variety of frame rates and resolutions. This camera is completely "tapeless;" the video is recorded directly to a 8 or 16 Gb. Sony SxS memory sticks, eliminating the need digitize footage recorded to videotape. This feature significantly reduces editing time. Tiffen Dfx v2 Offers Our Clients New Looks We recently added over 1,000 new image control filters to modify the look of our high-definition video. Tiffen Dfx digital filters represent a technological breakthrough emulating more than 1,000 traditional workhorse and special effects optical glass filters and gels. A complete list and comprehensive tutorial are included with the installation disc, or accessible online at www.Tiffen.com.