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Barry B. O’Brien is the president of North Shore Communications Group, Inc., a communications service company specializing in helping clients to employ a variety of media to communicate more effectively.
Barry has extensive experience in reviewing, defining and managing communications strategies for corporate clients. Over the last 32 years, he has managed large-scale communications projects. He is recognized for his “can-do” philosophy, creative problem solving and the ability to explain complex technologies simply. He has provided communication tools for companies in retail, medical, pharmaceutical, financial services, high tech, construction, health care, manufacturing, and defense. Clients have included IBM, John Hancock Financial Services (nowManuLife), Raytheon, Accenture, Progress Software, Analog Devices, Citizens and many others.
Barry O’Brien received a Bachelor in Science in Film & Television Production and a Masters in Science, Cum Laude, in Instructional Technology from Rochester Institute of Technology.
Barry began his career as media specialist for the Drug Education Program for the State of Florida. At the completion of the ESEA Federal Development Grant, Barry became the Director of Communication for Liberty Mutual Insurance Company, responsible for production of all company meetings and events, including sales, training and marketing. As Liberty Mutual was the leading provider of workman’s compensation insurance, the communications department also created a stream of environmental safety programs for many of the major corporate policyholders, including J.C. Penney and the Ford Motor Company.
In 1977, Barry struck out on his own to found Audio Visual Services, an outsource for Boston-based corporations. In the intervening years, as business services grew, two other independent marketing and media businesses evolved from AVS to provide sales and marketing tools, including sales meetings, satellite shows, product roll-outs, infomercials, retail displays, web sites, interactive media, and e-Learning systems. Barry has tracked the changes in the nature of communication from ballroom sales meetings to point-to-point communications for e-learning. In the process, his companies have evolved in both size and location.
Today, North Shore Communications Group, Inc. is a full-service communications company and offers a number of specialties:
Knowledge on Demand(sm) – A service to capture and deploy presentations by corporate leaders and experts utilizing a two window approach with video of the presenter in one window, and PowerPoint slides in the other. The presentation is fully indexed and can be streamed on the web or distributed on C
MyBusinessCast – Podcasting for business, allowing businesses to record and distribute audio presentations lectures, training, marketing and sales presentations on-demand.
Video for Flash™ - We now shoot video specifically for use within Flash. We can fully integrate full-motion video into a Flash 9 media file and seamlessly manipulate the video along with animated graphics, text for Web advertising, training, and corporate presentations. See our sample at www.center4ideas.com.
e-Learning: Using SCORM compliant applications, such as SumTotal ToolBook and Trivantis Lectora, we have built rapid e-Learning modules to help companies reduce the number of classroom hours, maintain regulatory compliance and improve the ability for sales organization to react to competitive pressure.
Curricula development: Working with content experts within an organization, we have designed and written full courses and provided training material development, including trainer’s guides, participant’s guides, classroom video, and PowerPoint support.
Along with these specialties, we offer
- Scriptwriting
- Location video production
- Location Audio recording
- Video editing
- DVD authoring
- Executive speech coaching
- Corporate meeting design and production services
- Print design and developmen
- A/V event management
- Rich-media content for web sites
- Full web site development (Cold Fusion & Flash)
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